Our Story

Verefina was founded by Jennifer Lugo. When Jen was expecting her third child, she became aware of the toxic additives in many of the popular commercial products she was planning to use on her new baby. Her concern led her to research product options – which were extremely limited – and to discover and create her own special, natural remedies and formulas. Jen’s creations caught the attention of family and friends and their families and friends, and soon became essentials in many homes. As a result, Verefina was born.

Jen has joined with a dynamic business team to expand and offer her wholesome skin and body care products to people all across the country. The company is entering an exciting growth phase where Verefina products are now distributed through a group of Independent Consultants.

Our mission today is the same as Jen’s was in the beginning – to provide safe and natural beauty and wellness products to women and their families looking for an alternative to chemical-laden retail products. Our goal is to introduce new and continuously improve existing natural products through a process of ongoing research and development. We invite you to experience Verefina products for yourself – they will nourish you and bring out your natural, true beauty.